The Link Between CRM and Law Firm Success

I spoke with Chris Fritsch, a CRM Success Consultant and the Founder of CLIENTSFirst Consulting, a CRM and Data Quality Success consulting firm. We discussed why CRM is important for a law firm's success, how the evolution of CRM and marketing technology has affected the way law firms network and develop business, CRM options for smaller to midsize firms, and upcoming advancements in CRM.