{"store":{"baseInfo":{"podcastTitle":"Reinventing Professionals","slug":"ReinventingProfessionals","podcastDescription":"The business of providing professional advice is changing. Today, anyone can go online and access a wealth of information about any topic, from legal and medical advice to financial planning and accounting suggestions. This blog is designed to offer ideas, guidance, and perspectives on how to effectively navigate a perpetually shifting professional landscape, with a unique focus on the legal industry and the technology that is driving its evolution.","podcastLogo":"https://pbcdn1.podbean.com/imglogo/image-logo/15476930/Reinventin_2000_kxm8br.png","podcastShareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/image-logo/15476930/Reinventin_2000_kxm8br_1200x628.jpg?s=79f943815452d663d0b87b23d24fe7c7&e=png","podcastUrl":"https://ReinventingProfessionals.podbean.com","podcastCanSearched":true,"feedUrl":"https://feed.podbean.com/ReinventingProfessionals/feed.xml","theme":"elegant","podcastDeepLink":"https://www.podbean.com/pw/pbblog-gg94q-ec28c2?from=usersite","removePodbeanBranding":"no","brandingLogo":null,"timeZone":{"timeZoneId":15,"gmtAdjustment":"GMT-05:00","useDaylightTime":1,"value":-5,"text":"(GMT-05:00) Eastern Time (US & Canada)","daylightStartTime":"Second Sunday Of March +2 Hours","daylightEndTime":"First Sunday Of November +2 Hours","timezone":"America/New_York"},"podcastDownloads":null,"totalEpisodes":993,"showComments":true,"iOSAppDownloadLink":null,"customizeCssUrl":null,"androidAppDownloadLink":null,"showPostShare":true,"showLike":true,"author":"Ari Kaplan","enableEngagementStats":true,"shareEmbedLink":"https://admin5.podbean.com/embed.html?id=pbblog-gg94q-ec28c2-playlist","language":"en","sensitivitySessionExpireTime":3600,"podcastApps":[{"name":"Apple Podcasts","link":"https://podcasts.apple.com/us/podcast/reinventing-professionals/id1249718736?mt=2","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/apple-podcast.png","title":null},{"name":"Podbean App","link":"https://www.podbean.com/pw/pbblog-gg94q-ec28c2?from=usersite","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/podbean-app.png","title":null},{"name":"Spotify","link":"https://open.spotify.com/show/56zfeEyXojJpyBr6SZkrWv","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/spotify.png","title":null},{"name":"Amazon Music","link":"https://music.amazon.com/podcasts/6e6160dc-0666-43c4-af68-ecf05b542664","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/AmazonMusic.png","title":null},{"name":"iHeartRadio","link":"https://iheart.com/podcast/106989354","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/iHeartRadio.png","title":null},{"name":"PlayerFM","link":"https://player.fm/series/3434875","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/PlayerFM.png","title":null},{"name":"Listen Notes","link":"https://www.listennotes.com/podcasts/reinventing-professionals-ari-kaplan-5WKMaPcF3kD/","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/ListenNotes.png","title":null},{"name":"Podchaser","link":"https://www.podchaser.com/podcasts/reinventing-professionals-529029","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/Podchaser.webp","title":null}],"components":{"base":[{"id":"MainStyle","val":"light"},{"id":"Font","val":"Avenir"},{"id":"SecondaryFont","val":"Avenir"},{"id":"PlayerColor","val":"#8fc31f"},{"id":"PlayerStyle","val":"player1"},{"id":"PlayerWave","val":"show"},{"id":"Favicon","val":null},{"id":"CookiesNotice","val":"hide"},{"id":"CookiesNoticeContent","val":"

Cookies Notice

This website uses cookies to improve your experience while you navigate through the website. By using our website you agree to our use of cookies.

"},{"id":"EpisodePageListenOn","val":"hide"},{"id":"EpisodePageCustomizeComponent","val":"hide"}],"home-header":[{"id":"HomeHeaderTextColor","val":"#000000"},{"id":"HomeHeaderBackgroundColor","val":"#ffffff"}],"page-header":[{"id":"PageHeaderTextColor","val":"#ffffff"},{"id":"PageHeaderBackgroundColor","val":"#868686"}],"episode-list":[{"id":"EpisodeListType","val":"grid"},{"id":"EpisodesPerPage","val":10},{"id":"EpisodeStats","val":"show"}],"navigation":[{"id":"NavigationFontColor","val":"#000000"},{"id":"NavigationBackgroundColor","val":"#e9e9e9"},{"id":"NavigationSearch","val":"show"},{"id":"NavigationLinks","val":[{"id":"Home","type":"Link","value":"/","text":"Home","subitems":[]},{"id":"Subscribe","type":"Link","value":"https://www.podbean.com/site/podcatcher/index/blog/Vp0N82ToGuL2","text":"Subscribe","subitems":[]},{"id":"Profile","type":"Link","value":"https://www.podbean.com/user-yXgb2yFg1uYv","text":"Profile","subitems":[]}]}],"footer":[{"id":"FooterType","val":"Footer2"},{"id":"FooterFontColor","val":"#ffffff"},{"id":"FooterBackgroundColor","val":"#000000"},{"id":"FooterCopyright","val":"Copyright © 2009-2025 Ari Kaplan Advisors LLC"},{"id":"SocialMediaLinks","val":{"facebook_username":"","twitter_username":"","instagram_username":"","youtube_username":"","linkedin_username":""}}],"customize-container1":[],"customize-container2":[]},"allLinks":[],"mainStylesDefaultSettings":null,"defaultCustomizeComponents":null,"scripts":[],"metas":null,"appConfig":{"package":"com.podbean.app.podcast","app_store_id":973361050,"app_name":"Podbean","scheme":"podbean"},"customizeCss":null,"canEditCss":null,"enableJsCodeInCustomizeContent":false,"enabledIframeCodeInCustomizeContent":true,"sectionMaxCount":10,"enableEditorLink":true,"enableEditCookiesNotice":true,"siteRedirectToFeed":false,"podcatcherRssUrl":null,"showFeed":true,"showTopBar":true,"enableWebSiteLike":true,"organizationName":null,"organizationPageLink":null},"backToListUrl":"/","tinymceLoaded":false,"listEpisodes":[],"userLikedEpisodes":[],"userLikeCheckedEpisodes":[],"topBarIframeLoaded":false,"listTotalCount":0,"listTotalPage":0,"listPage":0,"listType":"all","listValue":"","listName":"","pageLoading":false,"apiBaseUrl":"https://reinventingprofessionals.podbean.com","apiV2BaseUrl":"","apiCommonParams":{"t":"69d28124","clientSignature":"14d7bab932dcb62168b5031ad1c066ef","u":null,"customizing":null},"apiCommonHeaders":{},"comments":[],"commentsTotalCount":0,"commentsTotalPage":0,"commentsPage":1,"commentEpisodeId":"pb20113469-g4yuy","episode":{"id":"pb20113469","idTag":"g4yuy","title":"Reinventing Marketing With a Rocket","logo":"https://pbcdn1.podbean.com/imglogo/image-logo/15476930/Reinventin_2000_kxm8br_300x300.png","shareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/image-logo/15476930/Reinventin_2000_kxm8br_1200x628.jpg?s=79f943815452d663d0b87b23d24fe7c7&e=png","largeLogo":"https://pbcdn1.podbean.com/imglogo/image-logo/15476930/Reinventin_2000_kxm8br.png","previewContent":null,"content":"

I spoke with Larry Port, the founder and CEO of Rocketmatter, a cloud-based legal practice management and time and billing software product, about Rocket X1, the company’s new Internet marketing agency and hosting platform.

","publishTimestamp":1366338120,"duration":529,"mediaUrl":"https://mcdn.podbean.com/mf/web/iefr7j/LarryPort-RocketMatter2017_1_b28z8.mp3","mediaType":"audio/mpeg","shareLink":"https://admin5.podbean.com/embed.html?id=pb-g4yuy-132e83d","likedCount":0,"deepLink":"https://www.podbean.com/ew/pb-g4yuy-132e83d","transcriptUrl":null,"permalink":"/e/reinventing-marketing-with-a-rocket/","downloadLink":"https://www.podbean.com/media/share/pb-g4yuy-132e83d?download=1","fallbackResource":null,"fallbackResourceMimetype":null,"downloadCount":21,"status":"publish","hasMoreContent":false,"chaptersUrl":null,"explicit":false},"episodeShareLink":null,"deepLink":"https://www.podbean.com/ew/pb-g4yuy-132e83d","playlist":{"episodes":[],"current":0,"start":0,"stop":0,"playing":true,"playerLoading":true,"playbackRate":1,"playbackRateIndex":1,"volume":1},"toasts":[],"confirm":null,"customizeEditorFormZIndex":999,"lastRequestTime":null,"validateChangesOnBeforeunload":true,"windowWidth":1000,"VITE_FS1_CDN_URL_PREFIX":"https://pbcdn1.podbean.com/fs1","reloadStats":false,"userIdEncrypted":null,"userProfilePicture":null,"username":null,"isVerified":false,"loadUserInfo":false,"loginUrl":"https://www.podbean.com/site/user/login?return=https%253A%252F%252FReinventingProfessionals.podbean.com%252Fe%252Freinventing-marketing-with-a-rocket%252F&rts=9367d6e16e6cb002efda564ad47218f92a4cc393","recaptchaV3Loaded":false,"recaptchaV2Loaded":false,"likesLoaded":false,"commentLikeMap":{},"commentOffset":0,"widgetCommentsLoaded":false},"episode":{"id":"pb20113469","idTag":"g4yuy","title":"Reinventing Marketing With a Rocket","logo":"https://pbcdn1.podbean.com/imglogo/image-logo/15476930/Reinventin_2000_kxm8br_300x300.png","shareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/image-logo/15476930/Reinventin_2000_kxm8br_1200x628.jpg?s=79f943815452d663d0b87b23d24fe7c7&e=png","largeLogo":"https://pbcdn1.podbean.com/imglogo/image-logo/15476930/Reinventin_2000_kxm8br.png","previewContent":null,"content":"